Does Dairy Need A Reset? A Conversation with Jon King and Rob Forsythe, Co-Founders, Milk Moovement

You may have never heard the names Jon King and Rob Forsythe, but there’s a good chance the work they are doing will someday impact something in your fridge. The pair launched Milk Moovement, which is a digital platform which tracks everything along the dairy supply chain, from production to delivery. The work they are doing is wildly disruptive - before they started their company, Jon and Rob say much of the business along the dairy supply chain was conducted through phones, fax machines, and even snail mail. Milk Moovement started in Canada, where Jon and Rob are from, but the two say they’ll have a quarter of the U.S. market this year. How did they do it? They both started off in Newfoundland - meeting in college and originally working in the oil industry before pivoting to dairy. Through it all, their childhood experiences in Canada still guide the work they do today.