Can Farmers Use Tech to Take on Big Ag Companies?
March 17, 2022

Can Farmers Use Tech to Take on Big Ag Companies?

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Farmer's Business Network is one of the seminal disruptors in agriculture. Founded in 2014 by Charles Baron and Amol Deshpande, FBN's crowdsourced platform has challenged Big Ag companies - conglo...

Farmer's Business Network is one of the seminal disruptors in agriculture. Founded in 2014 by Charles Baron and Amol Deshpande, FBN's crowdsourced platform has challenged Big Ag companies - conglomerates which sell inputs like seed, fertilizer, and chemicals to farmers - by shedding light on price disparities and lack of transparency in the industry. Today, FBN is valued at more than $4 billion, and backed by Fidelity, T. Rowe Price, and ADM, among others. Charles Baron tells us how the seeds of FBN were planted the first time he visited a farm, when he was in his 20's.

Charles Baron Profile Photo

Charles Baron

Co-Founder & Chief Innovation Officer

Charles Baron is Co-Founder and Chief Innovation Officer of Farmers Business Network (FBN), where he helps guide the development of the breakthrough farmer-to-farmer network. The FBN network’s mission of increasing the prosperity of family farms through information, competition, and digital commerce has earned the support of over 33,000 member farms operating over 80 million acres in the United States, Canada, and Australia and world class investors such as GV, KPCB, DBL, Temasek, and BlackRock.

Previously, Mr. Baron was a program manager at Google, where he started and led product, investment, and research initiatives in advanced energy technologies. His passion for farming developed after working a corn harvest on his brother-in-law’s farm in Arapahoe, Nebraska, prior to joining Google. Mr. Baron earned a bachelor’s degree from Dartmouth and an MBA from Harvard with coursework at MIT.