Can A Legacy Company Be a Disruptor? An Interview with Puris

You may never have heard the name PURIS Foods, but there's a good chance you've tasted their products. The "legacy disruptor" launched more than three and a half decades ago when its founder, Jerry Lorenzen, spearheaded what he called the coming "plant protein revolution," long before companies like Impossible Foods were household names. Today, PURIS counts Beyond Meat and some of your favorite plant-based milks as its clients. Jerry's two kids, Tyler Lorenzen and Nicole Atchison, have taken over CEO duties. The pair of siblings is steering the company into the next chapter of plant-based foods, picking up where their father, now considered a visionary for predicting a "plant protein revolution" left off.